About Us


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Welcome to
Familiar Grounds!
First of all thank you for visiting our website. For those of you who don’t know who we are I would like to take a minute to tell you.

Familiar Grounds is not your average coffee shop. Our coffee shop offers over  60 warming and refreshing beverages ranging from coffee, lattes, smoothies, and so much more. Our bakery adds an engaging fragrance to our unique atmosphere. We offer fresh made rolls, soup, and fudge daily.

Imagine you’re looking for that perfect gift while being surrounded by the tantalizing aromas from our coffee shop and bakery. Enjoy these baked goods and our delicious drinks while relaxing in our sitting area, private River Room or outside patio located on the Embarrass river.

We provde our customer with free WIFI and an intimate setting to catch up on reading, relaxing lunches, student studies, business meetings, or even strike up a conversation with a local regular.

We all know that a good coffee can really make a difference in our day. The smell, the appearance, texture… everything surrounding coffee gets our attention.

We truly have a one of a kind atmosphere for you to enjoy in your free time. Stop by today!

206 N. Pearl St.
New London, WI
(920) 982-4332

Store Hours

Monday – Friday
6 a.m. to 6 p.m.

Saturday – Sunday
6 a.m. to 4 p.m.
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Spreading Joy... One Cupcake at a time!
Familiar Grounds featuring Amanda Cupcake
Several delicious flavors offered daily
2013 © Familiar Grounds